Stop the Presses! Or Start Them Up: Practical Media Relations
(Hal) – Presented at HSLDA International Leadership Conference. What do we do when the news is bad? Do we always have to play on the defensive? The answer is a firm NO — with a proper understanding of how the media operate and a strategic approach to dealing with them, it is possible not only to minimize the impact of bad news but to actually generate positive news for homeschooling and our organization. Hal, speaking as both a veteran homeschool leader and an experienced investigative journalist, explains how to handle print and broadcast interviews, write effective press releases, and cultivate relationships with the media. Micheal Smith of HSLDA said every homeschool leader should listen to this workshop.